How we create content
Every guide, calculator and comparison tool on this site is produced by a team, not a single author. We start with the questions real people are asking and do not publish until the content has passed a compliance review.
6 stages from research to publication. Every page compliance reviewed. Re-reviewed annually for accuracy.
Why a team, not a single author
Most finance websites attribute content to a named author. There is nothing wrong with that, but it does not reflect how we work. Our content is produced collaboratively by people with different areas of expertise: research, financial product knowledge, regulatory compliance, content design, and visual communication. No single person covers all of those disciplines well enough to produce what we consider publishable work on their own.
The result is content that has been stress-tested from multiple angles before it reaches the page. A researcher identifies the question. A subject-matter contributor drafts the explanation. A compliance editor checks the regulatory accuracy. A content designer makes it readable. Where the topic benefits from a visual format, a separate process builds the calculator, table, or comparison tool. The final version is reviewed again for compliance before publication, and the entire piece is re-reviewed at least annually to check that the information remains current and correct.
We publish under the Squared Money name because that name represents the full team and the full process, not one individual's perspective.
How every page is made
Every piece of content on the site follows the same six-stage workflow. The stages are sequential: nothing moves to the next step until the previous one is complete.
Every article, tool and guide starts with real questions. We analyse search data, forum threads, broker feedback and reader queries to identify the specific problems people are trying to solve. We do not start with a product and work backwards.
Not every question needs the same kind of answer. Our team maps the intent behind each topic before any content is drafted, so the format matches the need. This is why some pages are long-form guides, some are interactive calculators, and some are short comparison tables.
Content is drafted by contributors with knowledge of the relevant product area. The brief is always the same: explain the topic accurately, in language a non-specialist can follow, without oversimplifying the important details. We use illustrative examples with real numbers wherever possible.
Our content and design team review every piece for readability: breaking complex comparisons into tables, structuring step-by-step processes clearly, and identifying topics that benefit from interactive tools such as calculators, comparison charts, or visual explainers.
Every page goes through a dedicated compliance review before publication. This checks that no content crosses the line from education into advice, that no unverifiable claims are made, that risk warnings are proportionate, and that all product terminology is accurate. Nothing is published until this review is passed.
Financial products, rates, regulations and market conditions change. Every published page on Squared Money is scheduled for re-review at least once per year. Pages that need updating are revised and put through the compliance review again before republication.
What this means for the content you read
The process above is not designed to impress. It is designed to produce content that meets a specific standard. These four commitments describe what that standard looks like in practice.
Rates, LTV limits, eligibility criteria and regulatory details are verified before publication. Where figures are used for illustration, they are clearly labelled as illustrative. We do not present example numbers as current market rates.
Every product page on this site includes a meaningful explanation of the risks, not just the benefits. If a product carries the risk of losing your home, we say so clearly. We do not bury risk information at the bottom of the page.
Squared Money is an educational resource, not a financial adviser. Our content explains how products work, what to look for, and what questions to ask. It does not tell you what to do. Decisions about borrowing depend on individual circumstances that only you and a qualified adviser can assess.
Published content is re-reviewed at least annually and updated where needed. If a page contains information that has changed, we revise it rather than leaving outdated material in place. The re-review process applies the same compliance standard as the original publication.
The standard we hold ourselves to
There is a lot of financial content on the internet. Some of it is excellent. Some of it is produced quickly to rank in search engines, with accuracy treated as a secondary concern. Some of it uses language designed to create urgency or anxiety, because that drives clicks. We have no interest in producing content like that.
The people reading this site are often at a point where they need to borrow money, and many of them are dealing with imperfect credit, tight budgets, or financial stress. They deserve content that is honest about what is available to them, clear about the costs and risks, and genuinely useful in helping them understand their options. That is the standard we hold ourselves to, and the process described on this page is how we try to meet it.
Squared Money is an educational finance resource and FCA-registered introducer. The content on this site is for informational purposes only and does not constitute financial advice. Your home may be at risk if you do not keep up repayments on a secured loan. Actual outcomes will depend on your individual circumstances.